ماجستير التوجيه الإبداعي لوسائل الإعلام الموضة

The programme is structured as four 10-week terms. The first three are taught and the final term is dedicated to independent study to complete the final projects and a thesis. The programme structure consists of modules that are shared across all Fashion Media programmes, which focus on research skills and building critical awareness of current issues as well as developments in the fashion, media and luxury industries along with programme-specific modules that enable you to acquire technical and practical skills aligned with your career goals.

Term 1 - Autumn Term

• Brand Communication & Marketing Strategy (30 credits)
• Critical Research: Understanding Audiences (30 credits)

Term 2 - Winter Term

• Fashion Re-imagined (30 credits)

Term 3 - Spring Term

• Creative Collaboration: Applied Fashion Communication (30 credits)
• Final Masters Project (60 credits)

Term 4 - Summer Term

• Final Masters Project continuation or submission (60 credits)

Modules

MA Creative Direction for Fashion Media programme is a highly practical option that allows students to develop their existing visual communication skills with a focus on fashion. It is suited to those with creative degrees and strong portfolios in areas such as photography, fine art, visual communication or graphic design. You are expected to have existing skills within your preferred creative field and the course will provide opportunities to put those skills to use. Modules on the programme are:

Critical Research: Understanding Audiences

The purpose of this module is to provide you with an overview of the range of research methods, approaches and tools that are vital for developing an insight into audiences. The module will cover the philosophy of research, ethics, primary and secondary research methods, and how to analyse, evaluate and disseminate research findings. The module will consider research in a range of contexts relevant to the media industries and enable you to understand the relationship between theory and practice.

Fashion Media Futures

For fashion media to stay agile, companies, brands, publications and indeed individuals must be aware of the issues as well as opportunities relevant to the industry now and in the near, as well as distant, future. As part of this, you will be introduced to skills in evaluating societal, technological, political and economic change and how these impact fashion media. In teams consisting of students from different Fashion Media programmes, you will collaboratively respond to emerging trends and create new solutions that capitalise on this.

Multi-Media Production

هذه وحدة تعتمد على المهارات لتزويدك بفرص لتطوير مهارات الإنتاج العملية في مجالات مثل التصوير الفوتوغرافي وتحرير الصور وتخطيطات الطباعة وتصميم الأزياء الجرافيكي. ستطور مهارات التصميم الرقمي والاتصال المتعدد الوسائط عبر وسائل مختلفة. تهدف الوحدة إلى إعدادك لمزيد من العمل في المشاريع في الوحدات اللاحقة وضمان تطوير مهاراتك الفنية والتصميمية إلى مستوى صناعي مناسب لإنتاج عمل على المستوى 7.

Visual Culture & Creative Direction for Fashion

بعد أن تعلمت المهارات الإبداعية والفنية ذات الصلة بالتوجيه الإبداعي في الفصل الدراسي الثاني، تتيح لك هذه الوحدة تطبيق هذه المهارات في سياق أكثر احترافية مع دراسة الجوانب الرئيسية للثقافة البصرية واستكشاف ما يلهم الابتكار في التوجيه الإبداعي. سيتم النظر في التوازن بين الإبداع والاهتمامات التجارية كجزء من الممارسة المعاصرة في التوجيه الإبداعي.

Final Master’s Project

During this module, you will create a practical outcome aligned with your programme specialism and identified career focus. You will also inevitably approach this as an opportunity to create or enhance a portfolio of work, initiate a live or simulated industry project or take an entrepreneurial approach by creating a project that you might continue to pursue after finishing the degree.

A written thesis will underpin the practical element, allowing you to identify a clear connection between academic theory, scholarly research and genuine industry practice. The aim is to consolidate and enhance previous learning on the programme, providing the opportunity to develop an individual research proposal in any area of interest relevant to the programme’s content.

This project aims to provide you with an opportunity to conduct live research on a topic of interest to you, developing skills in project management and engaging with professional development planning.

We are dedicated to empowering our students to excel in the fashion world. We recognise that a thriving career in this dynamic field requires more than just academic knowledge; it demands practical skills, guidance, and opportunities. Throughout your educational journey with us, we will provide an array of career support options tailored to your needs.

This programme contains modules, experiences and opportunities meticulously designed to equip you with the essential skills, knowledge and practice crucial for a successful fashion career, from personal development to professional practice.

Fashion media professionals now move seamlessly between roles at magazines and positions with major fashion brands and retailers, making the focus of the MA Creative Direction for Fashion Media relevant to an increasingly broad range of job opportunities. Within fashion media specifically, the course is suitable for those keen to pursue the following careers:

• Art Directors
• Creative Directors
• Graphic Designers

During the course, students will examine the roles outlined in magazine mastheads and the increasing roles in digital media.

Within the course content, there will be many career and professional development elements and activities available to you, including:

• Alumni Career panel during the induction week
• Multiple career focussed workshops until your final term
• Careers Day at the end of the course

You will also have access to our Career Services including, but not limited to:

• Strengths testing
• CV & Cover Letter Editing
• Mock Interviews
• Optional 1-2-1 tutorial with our Career Consultant

Previous students graduating from our higher education programmes have gone on to work at Vogue College of Fashion, Vogue, Glamour, Aisle 8, Net-A-Porter, Harvey Nichols, L’Oréal, Hayley Menzies, Grazia, HanSpringett LTD (AKA H-Lans), GQ, Harper’s Bazaar Arabia, WGSN, TikTok, Tatler, Louis Vuitton, The Times and many more.