MSc Marketing

Stage 1

• Brand Management
• Innovation Management and New Product Development
• Consumer Behaviour
• Customer Insights
• التسويق الرقمي: النماذج والتحليلات
• التسويق الدولي عبر الثقافات
• Research Methods and Consulting Skills
• Strategic Marketing
• Integrated and Digital Marketing Communications

Stage 2

Marketing Report

Embedded employability: Developing career-enhancing skills

From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace. As part of the course, you may wish to undertake an Industrial Placement or opt for an In-Company Scheme to work on a real business case study as part of your capstone Research project. Go on our Business Start-up Journey and transform your idea into a business through ASPIRE. Our qualified career practitioners provide support for up to three years after graduation.

Our careers and employability support at Kent Business School is designed to make sure you are ready to hit the ground running when you graduate, when you study with us you can expect:

• 1-2-1 personalised Career Coaching with qualified and experienced coaches.
• Pre-arrival guidance for international students to support navigating the UK labour market
• Mentoring opportunities through professional bodies, business leaders and Kent alumni
• Workshops and events designed to support your career planning, finding and securing work and work experience, and professional development, including insights from industry.
• Access to career fairs, live projects/competitions with employers and networking opportunities
• Plus access to extracurricular professional development and skills courses run by industry professionals

Additionally, the Postgraduate Employability Edge programme, available to postgraduate students at Kent Business School takes place from Welcome Week until the end of your studies and is designed to enhance your career prospects further.

خريجو KBS بنجاح: وجهات التخرج

يجد خريجو التسويق لدينا عملاً في مجال التسويق للمستهلك أو بين الشركات، في مجموعة متنوعة من وظائف التسويق بما في ذلك تحليلات التسويق، والاتصالات التسويقية، والمبيعات وإدارة العلامة التجارية.

تشمل الشركات التي وجد الخريجون عملاً فيها ما يلي:

• Facebook
• مازدا المملكة المتحدة
• Amazon Web Services
• ميركل
• زالاندو.

Many of our students also stay local and find job opportunities regionally in small and medium firms or even set up their businesses as well-equipped entrepreneurs.

How you'll study

Teaching and assessment

Teaching

We use a variety of teaching methods, including:

• Lectures
• Small group seminars
• Group projects
• Presentations
• Expert speakers
• Company visits
• Computer-based workshops

Classroom-based learning is supported by the latest online technologies and learning platforms.

Assessment

Your progress on this course is assessed through a variety of means, including:

• Written exams
• Essays
• Computational questions
• Reports
• Presentations
• Projects